As Gao Zaihao said at the New Year’s Party of the Korea Shipbuilding Association, the global call for the 'greening' of ships is growing. The International Maritime Organization (IMO) has formulated and introduced regulations and standards for energy conservation, environmental protection and navigation safety. This will drive the market's growing demand for environmentally friendly, energy-efficient ships. Green ships are becoming the 'darling' in the shipbuilding and maritime market. If shipbuilding companies can actively and actively respond to this change in the shipbuilding market, then these changes will become a good opportunity for ship companies to seize the market and become ships. New elements of corporate competitiveness. He said that Korean shipbuilding enterprises must maintain the strength of the shipbuilding industry and the shipbuilding technology strength accumulated over the past years. On this basis, "there must be offshore engineering technology, improve the design capability of offshore engineering, and improve the materials for offshore equipment. The localization rate of equipment will further consolidate the foundation of offshore equipment. To this end, shipbuilding enterprises should comprehensively strengthen the cooperative relationship with small and medium-sized supporting enterprises."
    For the offshore market, the Korean shipping industry unanimously believes that the better momentum of the international offshore market in 2012 will continue this year, and that offshore engineering is the strength of Korean shipping companies, and they are expected to receive a considerable number of orders for offshore equipment. Market information held by South Korea shows that offshore oil and gas fields in Asia, Europe, Africa, the Middle East and Australia have increased demand for offshore equipment this year, such as Russia's Sakhalin, Europe's North Sea, Asia's coast, Australia's northwestern waters and the Middle East and Brazil. Oil and gas fields in coastal areas may order a batch of offshore equipment this year. The oil companies that are developing in the above oil and gas fields are mostly old customers of Korean shipping companies. Therefore, it is highly probable that Korean shipping companies will receive orders. The Korean shipbuilding industry predicts that the number of orders for drilling ships will reach 35 this year. It is expected that Korean ship companies will receive about 30 orders. In addition, the Korean shipbuilding industry is optimistic about the LNG ship and its derived offshore equipment market, based on the expansion of LNG consumer demand and the US will export LNG.
    Coping: Adjusting the management policy Three major shipping companies to keep fit
    The general managers of Hyundai Heavy Industries, Samsung Heavy Industries and Daewoo Shipbuilding Marine believe that the world economy is still in a crisis period in 2013, and the sluggish shipbuilding and shipping market may be “long-term”. Therefore, enterprises should take measures to strive for the best results.
    Hyundai Heavy Industries Co., Ltd. stated that it is necessary to establish a "flexible production system" that responds to crisis changes throughout the year, strengthen its business force, and fundamentally improve its "physique." The priority of each business unit is to ensure sufficient operations. Therefore, it is necessary to carry out "offensive" business activities, timely and accurately predict and grasp the direction and direction of market changes, and then formulate countermeasures to minimize risks. In addition, it is necessary to improve design and production processes and technologies, improve production efficiency, improve talent structure, reduce production cost in an all-round way, and innovate traditional working methods, so that some departments with high cost and low efficiency are transformed into low-cost and high-efficiency departments.
  To this end, Li Zaicheng, the general manager of Hyundai Heavy Industries, proposed this year's management policy: to strengthen “in-the-box management” to cope with the deterioration of the internal and external operating environment; to build a long-term crisis response system to cope with the uncertainties and instability of the economic climate. Establish and promote an industry strategy that “differentiates” the business with competitors; strengthen core strength through screening and concentration; promote safe production; continue to strive to establish harmonious labor relations.
 Gao Zaihao, general manager of Daewoo Shipbuilding, said that in order to cope with the crisis and challenges, all employees must have higher enthusiasm, be thoroughly prepared, resolutely fulfill the product quality and delivery period promised to customers, and improve the market's trust in the company. Today's world economy is “bumping” in unstable airflow. The “strength” of Daewoo's shipbuilding competitiveness is energy-saving and environmentally-friendly ships, land and sea engineering projects and wind power generation equipment. The research and production facilities and production facilities of these enterprises will continue. Make an investment. 2013 will be the first year of Daewoo Shipbuilding Ocean's goal of “big change” to the world's strongest shipbuilding marine EPCIC (one-stop service from design, procurement, construction to installation and commissioning). Gao Zaihao's three principles for Daewoo's management are: to concentrate all efforts on the core business department, improve the production process, and emphasize the corporate culture of trust and enthusiasm and production safety.
    In the New Year's speech, General Manager of Samsung Heavy Industry Park Daying proposed that the order value of its ship and ocean engineering will reach 13 billion US dollars this year, of which the amount of marine engineering orders should reach more than 10 billion US dollars. He said: "The shipbuilding market will continue to be sluggish. We will adjust the focus of the shipbuilding industry from shipbuilding to offshore equipment, and integrate the R&D and design of shipbuilding and offshore equipment to build shipbuilding and offshore equipment. Composite production system. We will ensure sufficient development of designers at all levels, and timely and accurate collection of relevant information on major supporting materials and equipment for ships and offshore engineering equipment. Onshore and offshore wind power equipment and deep sea offshore equipment are Samsung Heavy Industries. The two new business units, this year's two new departments have to produce 'fruit', and the relevant business departments within the company should give them strong support."
    For the management policy of the three major shipping companies in the new year, the comments of the Korean financial community and related industries are that the general merchant shipping market has been extremely cold in recent years, and only the land equipment and offshore equipment market has shown certain vitality. In response to this market environment, Korean shipbuilding companies will still focus on this field in order to receive orders this year; in addition, these enterprises will actively attack the city in the energy-saving and environmentally friendly merchant ships and land-sea wind power equipment market.
   It is reported that Hyundai Heavy Industries, Samsung Heavy Industries and Daewoo Shipbuilding Ocean have received target amounts of US$29.7 billion (including Hyundai Sanhu Heavy Industries), US$14.2 billion and US$13 billion respectively.